Baja Fresh®
Ensures Quality and Service with Mystery Shopping from Service
Intelligence™
THOUSAND OAKS, Calif.--(BUSINESS WIRE)--Baja Fresh Mexican Grill has partnered with Service Intelligence, a
leading North American provider of mystery shopping, customer surveys,
and compliance evaluations, to gauge customer perceptions and
expectations. Shoppers pose as ordinary customers but are actually
assessing and evaluating their experiences looking for a host of data
points, which all get reported back to the organization. Service
Intelligence shoppers began conducting shops in May of this year. Both “Dine-in”
and “Phone Ahead/Take-out”
shops are being conducted at all Baja Fresh restaurant locations in 27
states.
Baja Fresh chose to utilize mystery shopping to obtain insight on those
critical frontline employee/customer interactions as well as
satisfaction with restaurant and food quality.
Learn more about Baja Fresh at www.bajafresh.com.
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