Mobile lacks

clipped from www.crmbuyer.com The Hunt for Customer Satisfaction in the Wireless World Print Version E-Mail Article Digg It Reprints By Jason Gertzen The Kansas City Star 07/25/07 10:20 AM PT Cell phone companies seem to have a distinctive knack for ticking off consumers. The industry stands out as the No. 1 source of consumer complaints, beating out car dealers, collection agencies and Internet shopping services, among others, according to a 2006 report by the Better Business Bureau. The bottom line: Consumers should conduct careful research, proceed cautiously and prepare to be persistent. With nearly 240 million cell phone subscribers in the United States, the devices are ubiquitous. Yet buying a phone and signing a calling contract continues to be fraught with pitfalls.